Throughout my career I have been asked one specific question over any other, 'What does a Casino Host do'. It has been very difficult to answer. My solution was 'I assist the casino's profitability' that has been followed by a 'what''?
If you Google Casino Host, if you have been pages of definitions, job descriptions, how to become a Host. It is even listed in Wikipedia! The position even has several names; Casino Host, Player Development Executive, Executive Casino Host, Marketing Executive. The position falls beneath the marketing department in most cases reports to The Director of PLayer Development who in turn reports to your VP of Marketing.
Most casino players haven't met a host, determine they have a number or qualify for tons. Some casinos could have a link within the Gaming tab that can introduce the Hosts for that property with a contact email. Other casinos provides you with an exact play level you'll want to achieve prior to deciding to will be assigned a host. As stated in a previous article, the Players Club brochure will explain at what tier level you will be eligible for a host. Unless you are a very large player, you've probably never met your host, or even determine if have one. Until he or she calls one to introduce themselves and invite you to the property. Better generally known as Telemarketing.
The casinos have a very data base of guests which have acquired a players card. The program that is used shows your play. For example; if you are a slot player it shows total coin-in/coin-out along with your value for the casino. For tables it shows total buy ins, average bet and time played. This is displayed in 'trips'. Which is every day you look at the casino. It also shows what your value to the casino may be if made more trips.
Making more trips to your casino is dependant on your loyalty, the buyer service you obtain, maybe if you believe lucky at the home, direct mail offers from your property, location and I am sure all kinds of other factors. What should you have had a personal casino host that greeted you within your visits, took care of most amenities and room reservations for the trip and made you feel comfortable on your stay? You is often a bit more loyal compared to that property. Guests enjoy having a 'contact' in Las Vegas, Atlantic City or wherever you go to gamble. Even local casinos have a host program.
If you're gambling at, or frequenting a property on a regular basis and spending some cash, you have tons! You are saved to someone's list and should be acknowledged. I know it doesn't happen. The business has changed. It is a bit more about telemarketing and having you in the door. Personal customer service continues to be placed on the back-burner. A good host is likely to make the time to meet and greet his guests, it doesn't matter what the ADT. Everyone wins with this scenario. As a player you have a very contact plus a go-to person and will probably visit more regularly, receive more comps and progress a tier or two with the players club. The casino may have an increase in play of your stuff.
A month or two ago I decided to use a casino in the large chain of local properties that I weren't to in a few time. I held the very best tier card with the time I was playing there and was not ever greeted. I went the members club, received my new card and played a bit. The next read more day I received an e-mail from a bunch thanking me for returning and alluring me back. I replied to the email asking why I wasn't greeted before and why I should return. I never received a reply. Would you visit this property again?
As stated before, if you're spending a qualifying sum of money and time, you have a number. If you're feeling you deserve one, ask a slot floor individual that is the host available and talk with them. Be cordial, polite and expect some customer satisfaction. It is the job